Grado targets iPod users, set to release iGrado cans
This is Grado performing a wise move and targeting the money-making cow that is the iPod generation—they may not buy music, but they do buy gear! The terribly-named iGrado (John, whoever came up with the name should be fired) will go for $49 and house the same drivers as the legendary, best-seller, well-loved SR60 (these go for $20 more). They’ll be featuring the street-style design instead of the typical over-the-head form; they shall wrap behind the head.
Considering that the SR60s are supposed to be excellent performers for rock music (for their budget), in conjuction with the fact that this is the kind of music most iPod-owning hipsters listen to (over-generalizing here, but hopefully you get the point), the potential for success is huge. That’s as long the target group isn’t offended by the design—in typical Grado fashion, the phones look part ugly, part odd, part old-skool. (Don’t mind us, we dig them.)
Expected during the first week of September. [via]
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That looks interesting.
I think the design is not too bad, for a smaller headphones. Im a big fan of sr60s, both the looks and the sound, but I would not go outside wearing them, because they just not practical. Those on the other hand are a welcome alternative for people who like “grado” sound but want something smaller.
Im also surprised that they kept open-air design.
(I think that not just rock but also classical sounds fantastic on grados)
George
...added by George /// July 29th, 2006 at 17:47 PM
Yes, the form factor certainly renders them more portable than the SR60s.
RE: open-air design—nice catch, I missed this in my post. If you wear your iGrados during your daily commute and you like to push the volume up a bit, I don’t think those around you at the bus will appreciate it. The question then is: can this design have a chilling effect on the cans’ portability? Or is this a bit too much? We’ll see…
...added by Konstantinos Christidis /// July 30th, 2006 at 04:26 AM
I would have expected more from them being from Grado, but these are not the best phones. They look ok, but the fake hinge thing looks pretty rubbish.
I would try something that sounds and looks better like the Sennheiser PX100’s.
...added by David /// November 21st, 2006 at 20:32 PM