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The man behind the ‘Intel Inside’ chimes

Thursday, November 24th, 2005

The man behind the ‘Intel Inside’ chimes: ”...Walter Werzowa had never heard of Intel when they asked him to compose a 3 second jingle for them. Last year alone, they spent $350m promoting the sound he created in his home studio by paying PC companies to use it in their ads. It’s played once every [...]